Statistics show that 81% of people research a business or services online prior to making a purchase decision. If you don’t have a website, you stand a chance to lose capturing a share of this market.
Attracts New Customers to Your Business
Having a website for your product or services gives you a platform in which you can attract new customers to your business and also make more money for your business.
Websites are available 24/7 all year round even when you’re not thereby acting as your “always available” business advocate during and outside of your office hours.
Offers social proof
Regardless of the business, you’re in, a website is a great place to showcase your work, products or demonstrate your skills. This is done by including a portfolio, image gallery or videos, as well as testimonials about your work. It helps you showcase what makes your company unique.
If you have a website, your portfolio can be viewed anywhere and by everyone who wants to.
It Maximises ROI
In the digital transformation era, creating a website on free tools such as WordPress.com doesn’t cost a lot of money, but provides more bang for your buck. A search engine optimised website lets you be in front of thousands of more potential consumers without spending much. It can help you reach a wider target audience for promoting your services or products. The content on the website also influences buying decisions and commercial transactions, no matter which industry you are in.
Displays Your Offers
A website is the first interaction of your target audience with your brand. How you position your business is totally in your control. Add to it, you can not only display your offers with features but also provide short video tutorials or downloadable PDF instructions. You can also highlight your awards, testimonials and all the features that can alleviate your visitors’ pain points. This increases the average time your customers spend on the website and perhaps influences their decision to contact you.
Adds Credibility to Your Business
The 21st-century consumer is skeptical; 56% of the time, people don’t trust a business without a website. Having a good website instantly boosts your credibility as a legitimate business.
The first impression always counts and websites allow you to make a very strong impression with a well-designed introduction for your business.
A website can be your number one tool for standing out in a crowd.