Mobile apps are becoming increasingly popular among businesses and service providers. From e-commerce stores to food delivery and healthcare, there is almost no industry where mobile applications haven’t proved their marketing value or established itself fundamental for effective communication with target customers.

82% of businesses with professional mobile apps have achieved desired business growth and increased revenue because of the many competitive advantages possessed. When your business launches its own professional mobile app, it allows current and potential customers to engage more with your business.

Reasons why your business needs a professional mobile app

1. Brand Awareness

Mobile apps are considered as an effective solution to increase brand awareness better than many other marketing solutions as they guarantee greater visibility and are attention-grabbing. This is possible with the targeted audience who are active on their mobiles, daily moving among different apps at their fingertips.

You can reach the desired brand awareness level with your professional mobile app in many ways including:

·   Sending new products and offers push notifications

·   Adding business and products information

·   Company events and activities announcements

·   Updates and new features of products announcements

·   Listing products & Services Prices and available discounts

Within a few seconds since opening your business app, the potential customer will be aware of all information and news related to your business and what you’re offering.

2. Enhance Your Customer Engagement

Regardless of what you are selling, users require a method to reach you out. With the help of a help desk feature, your app can make a difference in the way you interact with your customers.

For instance, OpenTable built its overall business model around the same principle. Rather than calling a cafe or restaurant for a table, it is possible to book it with less than five clicks on its platform. You must have noticed that most of the customers prefer to communicate with you by phone or text. This all because everyone is busy nowadays and with a mobile app, you can give them a chance to do so.

3. Push Notifications and Instant Updates

The ability to send instant and non-intrusive notifications to your app users is a major reason why enterprises and businesses should build an app.

In-App notifications are received when a user opens an application on their devices. Push notifications are received on devices regardless of a user opening an app or not. Basically, the update and promotional notifications which you receive on your devices on a daily basis are Push Notifications.

Moreover, you can send regular updates via Play Store, iTunes, and Windows store to your app via OTA, keeping it updated at all times with all the latest features and images and product listings. It will also allow you to promote products and services regularly increasing your sales and profits.

4. Increase in Productivity and Cost Reduction

Mobile apps help you expand your audience reach in a very short time by reducing marketing costs.

The biggest benefit of mobile apps is that it increases communications between your employees, vendors, and customers by sharing the same resources and place to order, give replies and also train people on your products as well as give insights on user behavior. They tend to increase productivity by 20–40% with readily available charts and reporting tools with accumulated customer data.

Moreover, as you communicate directly with your customers and employees, your marketing and advertising spend get reduced drastically. Also, your users can share via social channels integrated in your app to expand your social footprint on the internet. That is super beneficial these days considering even FB and twitter have started charging for premium space and conversations.

5. Boosting Sales & Revenues

The main goal for all businesses during different business cycles is to achieve more and more sales and accumulate more revenues.

Online shopping is a major trend currently and in the future, as consumers are more comfortable searching and exploring desired products or services online, saving more time and efforts than visiting regular traditional physical stores is being made possible.

52% of online orders are done via mobiles as it requires minimum efforts to search, explore and order desired products or acquiring desired services within few minutes. Take advantage of your business mobile app to add your business products and services under main related categories with advanced search options, easy ordering steps, and multiple secure payment solutions to help your business in boosting sales and revenues by providing the best possible shopping experience.

Businesses all over the world are taking advantage of the endless business opportunities available on digital platforms including business websites, e-commerce platforms, and mobiles apps to achieve desired business growth and sales, you should too. Visit today to develop your business mobile app.